"THE CITY" Giants Hat [Chronicle Edition]

*In-hand & ready to ship. Ships same business day if order is made before 4pm PT.

CHRONICLE COLLECTION

Inspired by the rich history of California teams, this concept pays homage to the Golden State and its most iconic teams. Just like a newspaper, these hats capture team history, cultural references, and classic color combos on that only a true fan or local could recognize. With the news paper print industry quickly dying, this concept is an ode to the once coveted front page cover that headlined our favorite sports/athletes and the publishers that created them.

Influenced by current headwear trends and a fresh take on vintage hats, each piece in this collection is constructed of premium thick corduroy and buttery suede for that retro, faded vibe. The overall hat frame is a custom designed 5-panel, mid-profile crown with a tapered, pre-curved brim that aims to provide a clean and timeless silhouette.

DESIGN INSPIRATION

Colors:  Obsidian Black // Creamsicle 

Front 3D Embroidery: "SF" initials from the iconic San Francisco Chronicle newspaper with orange drop shadow accents. 

Side Patch Artwork:  "Home Plate" inspired patch shape that pictures a scene with the San Francisco skyline and iconic Oracle Park and its 9 flags in the background. The forefront features the Golden Gate Bridge with a Seal watching a home run fly by. The Seal is not only their current mascot (Lou the Seal), but is a representation of the original baseball team that once represented The City from 1903 - 1957 until the New York Giants relocated their team to San Francisco. 

Underbrim Embroidery: "THE CITY” font inspired by the Giants modern word logo.

Back Embroidery: Alternate MLB inspired "A5" logo in modern team colors.